If you took the time to listen to your customers, what would they say?
At One-MS, listening to consumers is at the very heart of our values because with listening comes clarity, depth of understanding and the truth.
If you took the time to listen to your customers, what would they say?
At One-MS, listening to consumers is at the very heart of our values because with listening comes clarity, depth of understanding and the truth.
If you gave your consumers 'one minute' to think about your brand
Consumers are bombarded with choice : more brands, more brand touch points, more brand messages.
Against this backdrop, space is a precious commodity without it, there is no room for brands to flourish and grow.
Cutting through this and creating brand space is at the heart of what we do.
Key to unlocking this potential is listening, and listening well, to consumers.
An absolute essential. Getting to the heart of issues means respondents must feel relaxed & involved throughout: their views must count. Respondents enjoy taking part in our sessions I felt listened to and valued really good at exploring the reasons behind how we felt everyone got to participate and I felt really at ease.
We actively listen and translate findings into accurate and meaningful insights and genuine strategic input. More than reportage, and no side stepping.
We are experienced researchers who fully commit to all the projects we take on if it keeps you awake at night, it will keep us awake at night too.
Engaging debriefs that bring the findings to life beyond words on charts, challenge the issues and tell the truth. In short, our debriefs have been described by senior marketers as poetry.
We dont reinvent the wheel; focus groups do work! But we do believe in adding a new twist on the tried and tested with different techniques including blogging, voxpops, in-home clue gathering which are tailored to the target audience and the outputs required.
Outputs are only as good as the respondents themselves and finding them can be tough! We pride ourselves on recruitment methods which yield virgin respondents who give us fresh, interesting and new perspectives.
How do you take a broad (potentially generic) conceptual theme and make it meaningful in a specific brand context?
How to ‘flex your muscles’ at the breakfast table?
How do you bust the boredom in the beer category?
Is beauty skin deep?
Beiersdorf "Many thanks for all your hard work and commitment on the project. Feedback from the team is really positive and the brand manager got ‘exactly what she wanted’. The presentation was very structured and easy to follow – it showed a lot of thought and work had gone into it. Overall I was very pleased with your work and approach to the project – this mix of methodology was interesting and worked well." Jo Swain, Consumer Insight Manager, Beiersdorf
BP "It is always a pleasure to work with One-MS! The whole process runs smooth with the agency giving any project 110% at every stage. One-MS's creative approach along with solid background enables clients to work collaboratively with them, from generating new ideas to making solid decisions about how to take the business forward." Vanessa Mayhead, Customer Insight Manager, BP (Retail UK)
Coors “This research has broken the mould for the Coors Innovation team in terms of the depth of insight and value it has given us in validating our hypothesis about this challenging market place. One-MS framed the size of the opportunities and enabled us to put in place both immediate actions and a longer term innovation strategy. The One-MS team were really proactive in understanding our objectives and the context for the project. The way they presented the findings was exceptional in our being able to activate the findings immediately. Without a doubt, this was one of the most comprehensive and effective pieces of work I have seen delivered." Debbie Mack, Senior Innovations Manager
Hasbro "Thanks both again for another insightful, action-oriented debrief! You gave clear direction which should really help the Brand Team + Comms Agencies with their planning for end 2006 and 2007." Philippa Davies, European Consumer Insight Director, Hasbro
Premier Foods "I value One MS' advice because they tell us what consumers really want in a clear and concise way. Oscar Wilde wrote, "Sorry to write such a long letter: I didn't have time to write a shorter one". Far too many qualitative researchers produce long unfocussed presentations. I have found One MS willing put the extra work in, to produce really valuable, digestible advice that gets heard by senior decision makers, and therefore makes things happen for consumers." Jeremy Garlick, General Manager, Group Insight, Premier Foods
T-Mobile "One-MS have been a joy to work with and I wouldn’t hesitate to recommend them. Through focused questioning, a friendly open manner and great interpretation they have consistently added real insight and value to our business, from strategic brand positioning to campaign work." Karen Phipson, Head of Marketing Communications, T-Mobile Europe
Vanquis Bank “They are a great team to work with and were not afraid to challenge our thinking at every stage of the project. The insight they delivered really helped move us forward.” Sion O’Connor, Marketing Director
Velcro “One-MS provided us with a very down-to-earth, easy to understand and actionable report out. Their research helps build the base for our future brand development.” Jurjen Jacobs, Marketing & Business Development Director EMEA
Weetabix "At Weetabix we are delighted with the launch of Chocolate Weetabix, which has been developed in response to recognising the key consumer needs at breakfast time. One MS in no small part, helped unravel important insights, and importantly directed us on how we could best answer those needs with Chocolate Weetabix. One MS’ expertise is to ‘keep drilling’ until they have uncovered the ‘real’ consumer need, and then pragmatically recommend how these needs can be answered by our brands. They are a great team to work with, and challenge our thinking at every stage of a project." Angie Johnson, Innovation Controller, Weetabix
Code 3 Research is our online recruitment agency; Code 3 places a premium on supplying fresh respondents that perfectly match client recruitment specifications every time.
Babble is our state of the art viewing facility in the West Midlands. Created with researchers, clients and respondents in mind, our motto is: Feel good at Babble!
Debbie Newbould
Anna Barnes
Sarah Coleman
Laura Morby
Jemma Green
Charlotte Colley
Bonita Bagnall
Guy MountfordAfter a full client briefing, One-MS takes responsibility for disseminating the brief to our local research partners.
Co-ordinated by a project manager based in the UK who works with local research partners and manages the administrative and recruitment process..
One-MS provides a briefing document for all local researchers which includes discussion guide, stimulus, interviewing techniques, analysis expectations and protocol for debriefing and reporting.
Experienced researchers from One-MS attend some of the fieldwork to ensure face-to-face briefing with moderators and quality control.
The final debrief, delivered by One-MS, synthesises all of the findings. Local country documents are made available if required.
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